E.P.I.C. Ad Formula Workshop by Chris Rocheleau
Chris Rocheleau – The E.P.I.C. Ad Formula Workshop is an advanced advertising and copywriting training program designed for marketers, media buyers, agency owners, copywriters, and business owners who want to improve ad conversions, increase ROAS, and scale campaigns more effectively.
Built around Chris Rocheleau’s proprietary E.P.I.C. Ad Formula and enhanced with neuroscience-based decision-making principles, this workshop focuses on what happens after someone clicks “See More.” Rather than relying on headlines alone, the training teaches how to structure long-form ad copy that guides readers through a logical and psychological decision-making process.
The program combines years of advertising experience, behavioral psychology, neuromarketing concepts, and social media advertising frameworks into a practical system designed to improve performance across Meta, Google, YouTube, Reddit, email marketing, webinars, sales pages, and more.
What’s Included
Inside The E.P.I.C. Ad Formula Workshop, you’ll get access to:
- Complete E.P.I.C. Ad Formula Training
- Neural Net Sequencing Framework
- Neuroscience-Based Marketing Concepts
- 3-Day Live Workshop Training
- 29 Contextual Headline Formulas
- 18 Ad Engagement Rules
- 2 Live Ad Review Sessions
- Social Feed Selling Frameworks
- Conversion Optimization Systems
- Advanced Influence Tactics
- Long-Term Access to Workshop Recordings
- Bonus Resources and Templates
What You’ll Learn
By completing this workshop, you’ll learn how to:
- Write long-form ads that convert at higher rates
- Improve ad engagement and retention
- Build better social media advertising campaigns
- Understand buyer decision-making psychology
- Structure persuasive messaging sequences
- Create stronger offer positioning
- Improve conversion rates and ROAS
- Generate higher-quality leads
- Optimize retargeting performance
- Scale advertising campaigns more effectively
The E.P.I.C. Ad Formula Framework
The workshop is built around a neuroscience-informed advertising methodology that focuses on how people process information and make buying decisions.
Rather than relying on isolated tactics, the system combines:
- Behavioral psychology
- Social cognition principles
- Value assessment frameworks
- Decision-making processes
- Strategic messaging architecture
The goal is to create advertising that aligns with how people naturally evaluate problems, solutions, and purchasing decisions.
3-Day Workshop Curriculum
Day 1 – The Science
Understand the psychological and neurological foundations behind high-converting advertising.
Topics include:
Neural Networks & Decision Making
Learn how buyers process information and make decisions, often before they are consciously aware of it.
Formula Architecture
Discover the structure of the E.P.I.C. Ad Formula and the role each section plays in guiding the reader.
Ad Auction Optimization
Learn key principles that help prevent ad performance issues and improve campaign stability.
Day 2 – The Art of Illustration
Learn how to present your solution in a compelling and persuasive way.
Topics include:
Solution Sequencing
Present offers gradually and naturally to increase understanding and acceptance.
Differentiation Strategies
Position your offer clearly against competitors and alternatives.
Removing Mental Barriers
Address objections and limiting beliefs before they become obstacles to conversion.
Day 3 – Convert on Command
Focus on maximizing conversions through strategic communication.
Topics include:
Conversion Engineering
Build persuasive pathways for different offer types and markets.
Value Leveraging
Increase perceived value while reducing perceived risk.
Advanced Copy Tactics
Maintain attention, improve engagement, and guide readers toward action.
Live Feedback Sessions
Bonus Session #1 – Live EPIC Ad Reviews
Participants can submit ads for review and receive detailed feedback on structure, messaging, and conversion optimization.
Bonus Session #2 – Additional Live Reviews
More opportunities to refine and improve campaigns through direct critique and analysis.
Additional Resources
Resource #1 – Differentiation Nation 4.0
Learn advanced positioning and differentiation strategies to stand out in crowded markets.
Resource #2 – The Profit Experience
Neuroscience-based training focused on influence, persuasion, and high-ticket selling.
Resource #3 – 5D Messaging Matrix
A structured framework that helps organize and sequence messaging elements into the proper E.P.I.C. Ad format.
What Makes This Program Different
Most copywriting and advertising courses focus heavily on:
- Headlines
- Hooks
- Surface-level tactics
- Ad creative trends
The E.P.I.C. Ad Formula focuses on:
- Buyer psychology
- Decision-making processes
- Long-form ad architecture
- Messaging sequencing
- Conversion-focused communication
This allows marketers to improve performance beyond basic creative optimization.
Key Benefits
- Increase conversion rates
- Improve ROAS
- Generate better-qualified leads
- Strengthen offer positioning
- Improve ad engagement
- Build more effective retargeting audiences
- Enhance sales messaging
- Scale campaigns more predictably
Who This Course Is For
This workshop is ideal for:
- Media buyers
- Copywriters
- Agency owners
- Marketing consultants
- Ecommerce brands
- Coaches and consultants
- Course creators
- Lead generation specialists
- Business owners running paid ads
- Anyone seeking stronger advertising performance
About Chris Rocheleau
Chris Rocheleau is a marketing strategist, agency owner, and advertising consultant with over 15 years of experience managing campaigns across hundreds of industries and millions of dollars in advertising spend.
His work focuses on messaging systems, conversion optimization, advertising strategy, and creating scalable frameworks that improve marketing performance.
Why You Should Get This Course
If your ads generate clicks but fail to convert consistently, The E.P.I.C. Ad Formula Workshop provides a structured framework for improving what happens after the click.
By combining neuroscience-informed messaging, strategic sequencing, and proven advertising principles, this workshop helps marketers create more persuasive campaigns that generate stronger business results.
Conclusion
Chris Rocheleau – The E.P.I.C. Ad Formula Workshop is a unique advertising training program that combines copywriting, marketing strategy, buyer psychology, and neuroscience-based communication into one comprehensive system.
Whether you’re managing Meta ads, Google campaigns, email sequences, webinars, or sales pages, the E.P.I.C. framework provides practical methods for increasing engagement, improving conversions, and scaling campaigns more effectively.
Get Chris Rocheleau – The E.P.I.C. Ad Formula Workshop today.
